Behavioral Lenses focus on understanding the behavior of your target group and creating strategies to design for behavior change.
1. Decide what the targeted behavior you want to aim for is, make a clear description of it.
2. Decide which lense is related to the targeted behavior you are researching. The lenses are:
A. Habits and impulses. B. Knowing and finding. C. Seeing and realizing. D. To want and to be able. E. To do and to keep doing.
3. Define the influence of time, context and impact of the described behavioral aspects on your users. Draw conclusions.
4. Read the lense(s) you are using.
5. List the elements that influence the current behavior and how it relates to the one described in the lense(s). Include triggers and effects of the behavior.
6. Use the intervention strategies on the lense(s) to ideate on ways that you can change the current behavior into the targeted behavior you are aiming for.
When you need to understand the user and context.
Design for behavior change is tricky, you will need a deep understanding of your users’ behaviors.
Be sure to see the lenses as an aid for focus, you will need to use other methods to understand your users better.
A concrete representation of the relationship between current and targeted behaviors.
Use the knowledge you gained to enrich your project’s Persona(s).
The design method 'The Behavioral Lenses' is the intellectual property of Hogeschool Utrecht (PubLab) and U CREATE (Center of Expertise Future Health Design). The toolkit can be ordered via email@example.com