The Mash-up brainstorm technique randomly combines different categories into one concept providing you with a range of unexpected ideas.
1. Divide the wall in four sections: human needs, global goals challenges, technology and mash-up.
2. Starting with human needs, write down as many ideas that you have, one per post it (for example, love, waking up, sporting, eating. Use max five minutes per section.
3. Move on to the global goals challenges. Depending on the goal(s) you are working on, list as many issues related to the goal.
4. Move on to technology. List as many technological innovations or existing technologies you can think of.
5. Randomly pick one post it from each category and combine them into one idea. Write your idea on a post-it and attach it to the rest. Post all four post-its on the wall.
6. Discuss all ideas with your group.
7. Cluster your ideas into themes and select the best ones.
When you need to spark up your creativity with a little bit of craziness.
Random combinations can sometimes lead to better innovation.
Go crazy! The final idea does not need to be something you can create right away, but it might have an element that you can use for the rest of your process. Realistically look at what could be useful and inspiring for the future.
New combinations of existing services and ideas.
Cluster and select ideas, by using dot voting for example.
Ahlström, M. (n.d.). Mash-Up Innovation. Retrieved April 04, 2018, from http://toolbox.hyperisland.com/mash-up-innovation