Cognitive map

1. Recruit participants and organize materials and a space for a creative session. 2. As a moderator ask a participant to create a map showing how they navigate in a real or virtual space. This can be done several times. Keep in mind that maps can be created in collaboration by a group of people… Read more »

Literature review

1. As a team, make sure to know beforehand what is the specific thesis, problem, or research question that a literature review may help to define. 2. Organize yourself and others around specific tasks that relate to the specified questions from step (1). Each individual takes on one subject or direction. 3. Each individual identifies… Read more »

1-on-1 interview

1. Specify the goal of the interview and select questions and subjects around the topic carefully. 2. Define if there is a need for a structured interview or semi-structured interview. Structured interviews have a clear guide that needs to be followed, semi-structured interviews allow for flexibility within the interview. 3. Conduct a pre-interview during the… Read more »

Persona

1. Collect user data through interviews, observations, ethnography and other methods. 2. Within the team go through the data and identify key aspects by clustering information into groups. Pick meaningful quotes that give insights on the users. 3. Use the information clusters to make personas, make sure that the diversity of interest is included in… Read more »

Customer experience map

1. Identify the different aspects of the process a customer goes through. Write them down. 2. Place the facets on a timeline, in chronological order. 3. Add post-its on the aspects marking whether it is a positive or negative experience. 4. Sort the aspects from the most positive to most negative. 5. Collect the results.

Moodboard

1. Collect magazines, images, materials, websites, anything that can be used as inspiration. 2. Select the items that are meaningful for the intention within the project, pictures, fabric, colors, feelings, etc. 3. Arrange the different items on a board/paper. Try to organize and structure the items as much as possible in a way that is… Read more »

Mobile diary study

1. Gather your team and define the purpose of your study within the larger research question. 2. Decide on a group of individuals (between 5-10) you would like to study. 3. Make a plan of the type of data you want to collect, taking into account the moment that participants are more likely to submit… Read more »

Mind map

1. Write the key word of the topic/concept you want to explore in the center of a piece of paper. 2. Start exploring related topics and ideas, write down or draw these ideas by creating branches and adding the new elements on nodes. 3. Arrange nodes around the main idea, and group related ideas by… Read more »

Concept sketch

1. As a team: select a design problem to explore. 2. A team member works as moderator and briefs the design team. 3. Each individual designer generates 10 sketches in 30 minutes. 4. Each designer presents their ideas to the group. 5. As a group, vote on ideas that are the most promising: 2 votes… Read more »

Lotus blossom

1. Draw a square in the middle of your paper and write down the central theme in it. 2. Think of 8 related ideas and write them around the square using a new square for each. 3. Take each of the 8 previous themes and create 8 new themes around it. Write them in new… Read more »