1. Decide how many letters you would like to have and what the character is of the insights you are gathering. Organise either a group meeting or a way to receive individual letters. 2. Ask participants to write a break-up letter for the brand or product they are saying or said goodbye to. 3. Ask… Read more »

1. Gather your team and decide on a specific target user you would like to understand better. Also decide what type of medium is necessary to uncover those insights. 2. Prepare the probe and if it includes different types of tools, divide preparation between team members. Also decide whether your probe is digital or physical,… Read more »

1. Identify specific aspects of a user experience that the team might not have clarity on. 2. Do a brainstorm on how to understand the possible problems the user might face. 3. Develop a quick prototype and test it among the design team. 4. Collect all insights into a list, use those insights to refine… Read more »

1. Collect magazines, images, materials, websites, anything that can be used as inspiration. 2. Select the items that are meaningful for the intention within the project, pictures, fabric, colors, feelings, etc. 3. Arrange the different items on a board/paper. Try to organize and structure the items as much as possible in a way that is… Read more »

1. Gather your team and define the purpose of your study within the larger research question. 2. Decide on a group of individuals (between 5-10) you would like to study. 3. Make a plan of the type of data you want to collect, taking into account the moment that participants are more likely to submit… Read more »

1. Collect user data through interviews, observations, ethnography and other methods. 2. Within the team go through the data and identify key aspects by clustering information into groups. Pick meaningful quotes that give insights on the users. 3. Use the information clusters to make personas, make sure that the diversity of interest is included in… Read more »

1. Gather your team and draw a circle to represent your target persona. Brief the team on the persona. 2. Divide the circle into sections, representing that persona’s sensory experience. Explain to the team what each of the circles mean. 3. Ask your team to describe their experience from the persona’s point of view. Moderate… Read more »

1. Organize a space, materials and participants for the session. 2. Define the activity for which you want to map out the emotional journey. For example, it could be a person’s ride on the subway while heading home. 3. Collect the internal insights of the team, based on previous research and experiences. 4. Map out… Read more »

1. Select a group of people and invite them to a session. Arrange a location and materials for the session. 2. As moderator, list down the ideas you want to vote for, and explain them where needed. 3. Ask each participant to vote on their top 2 or 3 by using dots. Give them a… Read more »

1. Identify the different aspects of the process a customer goes through. Write them down. 2. Place the facets on a timeline, in chronological order. 3. Add post-its on the aspects marking whether it is a positive or negative experience. 4. Sort the aspects from the most positive to most negative. 5. Collect the results.