A survey or questionnaire, is a primary research tool. In most cases it is designed for statistical analysis.
1. Define and prepare questions to research, structure questions so that the survey has a clear flow. Already think about sections or constructs you would like to focus on in your analysis.
2. Choose between creating an online or paper survey. Online: look for a suitable platform (e.g. Google Forms) and test it before sending.
3. Distribute the surveys to all participants and collect them after filling them in. Make sure you get a valid sample size with the right amount of variety in demographics. Do not change the questionnaire after you send it.
4. Collect surveys and aggregate them, if you use software for surveys, this will be done automatically.
5. Analyse the results of the survey.
When there is a need to validate information in a quantitative way.
To get an aggregation of answers regarding a specific topic.
Make sure the questions are worded correctly and that people understand them.
Statistical information regarding the topic you are researching.
Use the findings of the survey to make decissions.
BABBIE, Earl; BABBIE, Earl. Survey research methods. 1990./ ALRECK, Pamela L.; SETTLE, Robert B. The survey research handbook. McGraw-Hill, 1994./