The Aoki Method or MBS method is a structured brainstorming method. It requires input from all team members.
1. Assign a moderator and a group of participants. Max. 10 people.
2. Warm up: sprout ideas for 15 minutes and list them. Do this individually.
3. Each participant presents summaries of their own ideas to the rest of the group. The rest of participants keep sprouting ideas.
4. In the following hour, the moderator leads the discussion and maps out the ideas, clustering them into common topics.
In the initial stages of concept creation.
Quickly validate functions of a design with a low cost.
Use the individual presentations as inspiration.
Collection of ideas that have been structured into an idea map.
Select most promising ideas/clusters and proceed to design quick tests of the main concepts.
HIGGINS, James M. 101 creative problem solving techniques: The handbook of new ideas for business. New Management Publishing Company, 1994. WHEELER, Jim. The Power of Innovative Thinking: Let New Ideas Lead You to Success. Career PressInc, 1998.