Vision in Product Design aims to design products towards a desired future. As a first step, you have to deconstruct a current product/service that ts within the context of your project.
1. Organize a team, and a room with materials, such as markers and flipboard sheets.
2. Deconstruct the product, think of the reasons why the product has its current form. Make a very clear description making sure you can identify the product on the description alone.
3. Deconstruct the interaction and describe it. Make sure you describe the interaction itself and not the product/user. An interaction could be warm, friendly, blobby, etc.
4. Deconstruct the context, think about the way the context has de ned the product, and categorize these into principles, states, developments and trends.
5. Make a selection and cluster the aspects you have uncovered that might affect your design, categorize them into principles, states, developments and trends.
7. Combine the elements into one (or many) coherent story(ies), these will be your context(s).
WHEN
When you need to design for a future and not just a product.
WHY
As a designer you can think of a vision you want to accomplish and design for.
NOTE!
In the deconstruct phase the idea is to understand a product/ service as much as possible, save ideation for the second part of the ViP Method.
OUTPUT
A list of principles, states, developments and trends. A series of contexts that are contained in stories.
Next
Move to ViP (Design) Method card
Reference
HEKKERT, P., VAN DIJK, M. ViP-Vision in Design: A Guidebook for Innovators. BIS Publishers, 2011./HEKKERT, P.; VAN DIJK, M. Designing from Context. Foundations of the ViP Approach and two Applications. In: Virtal Symposium on Designing in Context. 2001. p. 18-20.12./