Vision in Product Design aims to design towards a desired future in which a product fits. As a second step, you start designing for a future context, interaction and product.
Continued from ViP (Deconstruct)
1. Analyze your stories. Make sure you understand how the principles, states, trends, developments and trends have shaped the product/service and how it fits in a context.
2. Write down your statement, this is what you aim to achieve with your design, for example I want people to feel happier during their daily commute.
3. Define the interactions that can promote, facilitate and enhance your statement, make and prioritize a list with them. Select the top 5 and explain why they are important.
4. Gather large sheets of paper, pencils and markers. Distribute among the participants.
5. Start sketching ideas based on your statement, and your desired interaction qualities. Keep in mind that there are many ways to achieve this, try different ways (lo- tech, high-tech, service, product, etc.)
WHEN
After deconstructing a product/service using the ViP (deconstruct) method card.
WHY
ViP allows to design for your vision as a designer.
NOTE!
Make sure you understand the principles, states, developments and trends, before you start designing.
OUTPUT
Ideas and sketches for a possible future.
Next
Make a selection and develop your ideas further. Build simple prototypes of the most promising ones.
Reference
HEKKERT, P., VAN DIJK, M. ViP-Vision in Design: A Guidebook for Innovators. BIS Publishers, 2011./HEKKERT, P.; VAN DIJK, M. Designing from Context. Foundations of the ViP Approach and two Applications. In: Virtal Symposium on Designing in Context. 2001. p. 18-20.12./